500FRIENDS BLOG
Loyalty trends & best practices

Upcoming Event: CRMC

by Julia Leyrer
May 24, 2017
  Events
Upcoming Event: CRMC

The 500friends and Merkle team is proud to sponsor the 2017 CRMC conference taking place June 7-9, 2017 in Chicago, IL. We hope you will join our session while you're there, "UGG: Consumer Driven Business Objectives – Loyalty That Connects", presented by Zach Woith, VP Loyalty Strategy, 500friends and Jim Davis, VP Global Omnichannel Marketing, UGG, on Thursday, June 8 at 10:00am. Keeping up with customers in today’s hyper-connected world requires agility and foresight – consumers not only set the bar, they determine the pace. Winning is no longer driven by traditional competition, channel breadth or marketing funnels. Urgency prevails, expectations are high and consumers are savvy. Engaging the consumer now requires speed, personalization, and connected brand experiences. Using the new UGG Rewards program as a means to collect data and drive consumer behavior across channels, join us to hear how the... Read more

Loyalty Has a New Number: How Brands Can Make the Top 5

by Sara Hogan
May 24, 2017
Loyalty Has a New Number: How Brands Can Make the Top 5

Managers of retail loyalty programs have a new metric to remember. It’s the number five. The 500friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America, Europe, U.K. and Asia who belong to retail and CPG loyalty programs concentrate the majority of their attention among just five retail brand programs — a contrary finding to oft-cited Colloquy statistics showing that consumers join approximately 29 loyalty programs and are active in 12. The global survey also found that consumers are not hesitant to switch to new loyalty programs, especially if their needs, values and preferences are not being met by retailers or CPG brands. Indeed, more than half of the respondents had... Read more

Infographic: The Case for Connected Loyalty

by Julia Leyrer
May 03, 2017
Infographic: The Case for Connected Loyalty

It's time to embrace "Connected Loyalty" as part of a Global Loyalty Reset in today's complicated and ever-changing retail and consumer packaged goods (CPG) sectors. Findings from a 500friends-Merkle survey of 200 loyalty program managers and 1,000 consumers in North America, the UK, Western Europe, and Asia make the case... Read more

Join Us Poolside at Salesforce XChange

by Julia Leyrer
April 26, 2017
  Events
Join Us Poolside at Salesforce XChange

We are proud to be sponsoring Salesforce XChange '17, taking place May 16-18 at the Aria Hotel in Las Vegas! Interested in learning about how 500friends, a Merkle Company can help out with your business challenges? Fill out the form by clicking the button below and we'd be happy to meet up with you at our exclusive cabana located at the Sky Pool! The Salesforce XChange Conference is an invitation-only event for Commerce Cloud clients, partners, employees, and special guests. For the past 7 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. We look forward to seeing you there!... Read more

Merkle Q1 2017 Digital Marketing Report Released

by Mark Ballard
April 25, 2017
Merkle Q1 2017 Digital Marketing Report Released

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The DMR is a long-standing barometer of key digital marketing channels that includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more. In this edition of the report, we explore the rise of Google Local Inventory Ads for brick-and-mortar retailers and nclude updates on the performance of recent changes such as Google Expanded Text Ads and the growing presence of ad on Google Maps... Read more

The Currency of People-Based Marketing

by Michael Hemsey
April 21, 2017
The Currency of People-Based Marketing

Think of what comprises people-based marketing for an enterprise brand. Is it: Defining why, and how, a brand needs to evolve the sophistication of their people-based marketing solutions? Knowing how to create a sophisticated value-chain of cross functional teams and platforms throughout an enterprise? Defining the investment required of a brand to implement, and evolve, their people-based marketing platforms? Seamlessly integrating people-based marketing technology assets within a brands existing technology solution stack, including partners and alliances? Managing continuous improvement throughout all components of the people-based marketing value chain? Identifying the investment required of a brand to deliver people based media and content, over time... Read more

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

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