500FRIENDS BLOG
Loyalty trends & best practices

CPG Loyalty: How to Create an Effective Structure

by Arif Damji
April 19, 2016
CPG Loyalty: How to Create an Effective Structure

It is no secret that code-on-pack is on the decline. The approach of using product packaging as a method to allow registration of product purchases can be expensive to the brand and inconvenient for the customer. As a result, many CPG programs have been left with low enrollment and participation rates. However, this is certainly not a reason to overlook the power of a loyalty program for your CPG brand, and today we’ll discuss how CPG brands are utilizing new partnerships, structures, and technologies to create effective loyalty programs. So, why is CPG loyalty traditionally seen as ineffective? Our VP of Loyalty Strategy, Zach Woith, often says that “the purpose of a loyalty program is to change the behavior of a member segment to align them with the objectives of the brand.” This means that you want your members to increase spend, stay active, become brand advocates, and build further brand affinity. In order to be... Read more

Hello, New Office!

by Julia Leyrer
March 15, 2016
Hello, New Office!

Among the excitement of the rapid growth we have seen in recent years, our headquarters has outgrown its old space and has now moved to a new location within San Francisco, CA. The new address is: 405 Howard St, 6th Floor, San Francisco, CA 94105. This new office is in an impressive green building with LEED Platinum certification, an Energy Star rating of 94, and the highest number LEED points awarded to any existing building in the nation. We're happy to maintain a central location and be close to downtown, public transportation, and many restaurants and bars... Read more

Upcoming Event: Demandware XChange '16

by Julia Leyrer
March 10, 2016
Upcoming Event: Demandware XChange '16

We are proud to be sponsoring Demandware XChange '16, taking place April 4-6 at the Diplomat Resort and Spa in Hollywood, FL! The Demandware XChange Conference is an exclusive, invitation-only event for Demandware clients, partners, employees, and special guests. For the past 6 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. Stop by our booth to learn why a long list of Demandware clients, including New Balance, Kiehl's, Urban Decay, and Deckers Outdoor Corporation (UGG), depend on 500friends as their customer loyalty services provider... Read more

Loyalty Experience and Design for Globalized Brands

by Arif Damji
February 22, 2016
Loyalty Experience and Design for Globalized Brands

In today’s world of globalized brands and the aspirational 360 degree of customers, the question arises around how uniform a customer’s loyalty experience should be across countries. Undoubtedly, years ago when many large established globalized and brands moved into Europe and Asia, they wanted to create a differentiated image tailored to these geographies to help penetrate into those regions. However, as their presence expanded their loyalty footprint has become equally regional with a differentiated program in each market. Recent trends of mobility across geographies, transparency of eCommerce and a desire for a globalized brand image has helped to flag the need for a global customer experience for brands, inclusive of course of a consistent loyalty experience... Read more

eMarketer Interview: Building Loyalty Programs That Keep Customers Connected Post-Purchase

by Julia Leyrer
February 10, 2016
eMarketer Interview: Building Loyalty Programs That Keep Customers Connected Post-Purchase

Originally posted on eMarketer: Today’s savvy shoppers are members of several loyalty programs, but there is little engagement with these programs beyond the point of purchase. eMarketer’s Tricia Carr spoke with Zach Woith, vice president of loyalty strategy at service provider 500friends, about the reasons why customers stop using loyalty programs and what marketers can do to keep them engaged post-purchase... Read more

Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

by Matt Gilbert
February 01, 2016
Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

In a recent blog post, Facebook’s VP of Messaging Products, David Marcus, announced that Facebook Messenger has crossed the 800 million monthly average user threshold. According to Nielsen, Messenger was the third most popular app in 2015, delivering 31 percent year on year growth. While Mr. Marcus downplays the milestone with an “early days” designation, businesses should be paying very close attention to the emergence of Messenger as a communications hub as they plan their retention marketing communication strategies for 2016 and beyond... Read more

Webinar: Create Loyalty with Real-Time Personalization

by Julia Leyrer
January 21, 2016
Webinar: Create Loyalty with Real-Time Personalization

Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89 percent of CMOs expect their brand’s customer experience to differentiate them from their competition. Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is becoming paramount to create unique and satisfying customer experiences that drive results. Join Arif Damji from 500friends, a Merkle Company, and Chris Parker from IBM on Thursday, February 11th at 10:00 am PST to learn about... Read more

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