500FRIENDS BLOG
Loyalty trends & best practices

Attending Salesforce XChange? Join us for cocktails

by Julia Leyrer
April 26, 2017
  Events
Attending Salesforce XChange? Join us for cocktails

Join 500friends, a Merkle Company at this year's Salesforce XChange Conference, May 16 - 18 at the Aria in Las Vegas! As a sponsor of this year's event, we invite you to join us for cocktails at the Lift Bar in the Aria on Wednesday, May 17 from 6pm - 8pm. Please click to RSVP... Read more

The Currency of People-Based Marketing

by Michael Hemsey
April 21, 2017
The Currency of People-Based Marketing

Think of what comprises people-based marketing for an enterprise brand. Is it: Defining why, and how, a brand needs to evolve the sophistication of their people-based marketing solutions? Knowing how to create a sophisticated value-chain of cross functional teams and platforms throughout an enterprise? Defining the investment required of a brand to implement, and evolve, their people-based marketing platforms? Seamlessly integrating people-based marketing technology assets within a brands existing technology solution stack, including partners and alliances? Managing continuous improvement throughout all components of the people-based marketing value chain? Identifying the investment required of a brand to deliver people based media and content, over time... Read more

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands

by Julia Leyrer
March 30, 2017
[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands

The Great Loyalty Reset report looks at retail and CPG loyalty programs through a new lens and with new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. The report claims that a reset is critical for brands that do not currently have the ability to gather, analyze and leverage customer data, and urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters... Read more

L'Oreal Paris Launches Its Largest Loyalty Rewards Program

by Julia Leyrer
March 27, 2017
L'Oreal Paris Launches Its Largest Loyalty Rewards Program

L'Oréal Paris, the #1 Global Beauty Brand, launches "Worth It Rewards," a first-in-mass for beauty, multi-category loyalty program. Offered across the brand's four categories – Cosmetics, Hair Color, Hair Care, and Skin Care – the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities. Most notably, through the "Worth It Rewards" program, consumers can uniquely donate rewards points to the charities of the brand's Women of Worth honorees. Consumers can easily join the brand's complimentary rewards program by visiting www.lorealparisusa.com/worth-it-rewards... Read more

Win the Connected Traveler with Connected Loyalty Strategies

by Allison Ferguson
March 23, 2017
Win the Connected Traveler with Connected Loyalty Strategies

"Travel in the young is part of education, in the elder a part of experience." Francis Bacon made this observation in the 17th century, and it resonates now. Travel today is a highly aspirational, emotional, and educational experience. However, today's experience is largely a digital one, which is evolving our roles as hoteliers and marketers at the very pace of innovation. We must constantly use people-based marketing to re-imagine how we connect with travelers and inspire them to connect in return. There is much in play to win the hearts, minds, and spend of the digital or so called "connected" traveler, who controls an estimated $180B global stay spend on hotels, vacation rentals, and packages. Hotel companies, via their loyalty programs, have the opportunity to become the hub for the self-service, end-to-end experience of the connected traveler... Read more

How to Increase Member Engagement by Striking the Right Balance with Loyalty Design

by Socheata Sam
March 22, 2017
How to Increase Member Engagement by Striking the Right Balance with Loyalty Design

With the proliferation of loyalty programs in the marketplace, wallets are becoming increasingly saturated with membership cards, mobile phones with retail program apps, and key chains with key fobs. In fact, the average American household is enrolled in 29 loyalty programs--the problem, however, is that they only actively engage with 12 programs on average. So, why are so many programs failing to engage members post-enrollment? For starters, loyalty program design can be challenging. One of the more foundational challenges--and perhaps one of the more obvious challenges--is balancing the interests of the customer with the priorities of the business. Striking the right balance here requires a deep understanding of what matters to your customers (deeper than what might be obvious), alongside clear and concise alignment across the entire business around loyalty objectives. The one... Read more

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