500FRIENDS BLOG
Loyalty trends & best practices

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

by Becky Starkey
July 13, 2017
What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the Merkle Performance Marketing Executive Summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content and Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downtown Abbey. Life Lessons From the World of Pop. Who wouldn’t want to listen to that topic at 7:45am? Steve discussed what pop culture can teach us as marketers. He used quotes from Rocky, Wizard of Oz, Gone with the Wind, and dozens of other movies, songs, poems, and speeches. He then interviewed c-suite individuals to learn about the pop culture quotes that had influenced them in their careers. Steve ended his presentation by getting the audience involved. Do you know which movie, show, or person these quotes are from... Read more

[Webinar] Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

by Julia Leyrer
July 12, 2017
[Webinar] Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

Business-to-business (B-to-B) loyalty programs must move beyond the traditional appeal of financial incentives and transactional benefits if they are to provide customer-centric value and create lifetime loyalty from the business owners who join them. Merkle conducted a survey of B-to-B sellers and buyers in North America and the UK in April of 2017. The results provided clear direction around the types of features, services, and resources that B-to-B buyers consider. By understanding their customers, B-to-B sellers can design programs that retain high-value members, attract new members, and are profitable to the enterprise... Read more

Most Consumers Focus Loyalty Program Attention on Five Retail Brands

by Sara Hogan
July 10, 2017
Most Consumers Focus Loyalty Program Attention on Five Retail Brands

500friends, a Merkle Company recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global survey of loyalty program managers and consumers. Sara Hogan, Director of Growth Marketing for 500friends, a Merkle Company, talked to Loyalty360 about this eye-opening report. What was the biggest takeaway (s) from “The Great Loyalty Reset” report? Hogan: Most consumers in North America, Europe, U.K., and Asia who belong to retail and CPG loyalty programs concentrate the majority of their attention among just five retail brand programs, a contrary finding to oft-cited Colloquy statistics showing that consumers... Read more

[Webinar] Manage Your Customer Relationships Over Time

by Julia Leyrer
June 14, 2017
[Webinar] Manage Your Customer Relationships Over Time

While addressable advertising and personalized experiences represent point-in-time interactions, CRM and loyalty comprise the overarching customer strategy over time. They hold the inbound and outbound efforts together as one cohesive customer journey, with plans and programs that stimulate ongoing demand within your own customer base. Key Takeaways: 1) Linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives. 2) Benchmark results from Merkle’s People-based Marketing assessment... Read more

Upcoming Event: CRMC

by Julia Leyrer
May 24, 2017
  Events
Upcoming Event: CRMC

The 500friends and Merkle team is proud to sponsor the 2017 CRMC conference taking place June 7-9, 2017 in Chicago, IL. We hope you will join our session while you're there, "UGG: Consumer Driven Business Objectives – Loyalty That Connects", presented by Zach Woith, VP Loyalty Strategy, 500friends and Jim Davis, VP Global Omnichannel Marketing, UGG, on Thursday, June 8 at 10:00am. Keeping up with customers in today’s hyper-connected world requires agility and foresight – consumers not only set the bar, they determine the pace. Winning is no longer driven by traditional competition, channel breadth or marketing funnels. Urgency prevails, expectations are high and consumers are savvy. Engaging the consumer now requires speed, personalization, and connected brand experiences. Using the new UGG Rewards program as a means to collect data and drive consumer behavior across channels, join us to hear how the... Read more

Loyalty Has a New Number: How Brands Can Make the Top 5

by Sara Hogan
May 24, 2017
Loyalty Has a New Number: How Brands Can Make the Top 5

Managers of retail loyalty programs have a new metric to remember. It’s the number five. The 500friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America, Europe, U.K. and Asia who belong to retail and CPG loyalty programs concentrate the majority of their attention among just five retail brand programs — a contrary finding to oft-cited Colloquy statistics showing that consumers join approximately 29 loyalty programs and are active in 12. The global survey also found that consumers are not hesitant to switch to new loyalty programs, especially if their needs, values and preferences are not being met by retailers or CPG brands. Indeed, more than half of the respondents had... Read more

Infographic: The Case for Connected Loyalty

by Julia Leyrer
May 03, 2017
Infographic: The Case for Connected Loyalty

It's time to embrace "Connected Loyalty" as part of a Global Loyalty Reset in today's complicated and ever-changing retail and consumer packaged goods (CPG) sectors. Findings from a 500friends-Merkle survey of 200 loyalty program managers and 1,000 consumers in North America, the UK, Western Europe, and Asia make the case... Read more

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