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Loyalty trends and best practices

Congrats to L’Oréal’s Urban Decay & Kiehl's for being named on FLARE's best beauty loyalty programs list

by Julia Leyrer
September 27, 2017
Congrats to L’Oréal’s Urban Decay & Kiehl's for being named on FLARE's best beauty loyalty programs list

This article was originally posted by FLARE, a Canadian fashion magazine, on Flare.com.


Every beauty junkie knows the thrill of pulling out that long receipt after purchasing a haul at your favourite shop. Not only are you getting that lipstick or moisturizer you’ve always wanted, but racking up some mega points and even some free prods while you’re spending those dollars.

But not all points programs are created equal. Here, we’ve rounded up the best of the best in beauty rewards programs to keep your wallet happy while you look your best.

Sephora

Cost: Free

Where to Sign Up: In store or sephora.com

Biggest Perks: Sephora is well known for their multi-level rewards program. Level one (Beauty Insider) requires the least amount of purchases but guarantees you an awesome birthday gift and the opportunity to get some free beauty classes, too. Moving on up, if you spend $350 in a calendar year, you get boosted to Very Important Beauty Insider (VIB) status. This includes everything listed above, PLUS monthly gifts and one free custom makeover. Last but not least, when you spend $1,000 in a calendar year, you move up the ranks to VIB Rouge. You get free shipping on all your orders along with invitations to exclusive events and access to a private hotline for all your beauty Qs.

Saks Fifth Avenue

Cost: Free (when you sign up for the SaksFirst credit card)

Where to Sign Up: In Store and saksfifthavenue.com

Biggest Perks: When you spend $250 on beauty products with your Saks credit card, you automatically become a member of their beauty rewards program. With each additional $250 spent, you get deluxe beauty samples along with hand-picked goodies and access to personalized services. This program is the definition of luxe.

Urban Decay

Program: Urban Decay Beauty Junkies

Cost: Free

Where to Sign Up: urbandecay.ca

Biggest Perks: Every purchase you make earns you points, which you can later redeem for special rewards. The more points you earn, the better the perks. You get a birthday gift, special access to exclusive and limited-edition products, as well as invites to UD events. You also earn UD Kickbacks for every purchase you make, which adds money to your account that you can use for future purchases.

M.A.C

Program: M.A.C Select

Cost: Free

Where to Sign Up: maccosmetics.ca

Biggest Perks: With M.A.C Select, the more you purchase, the more you climb on their three-tiered system. This program gives you exclusive members-only products and an expansion on their Back-to-M.A.C program, which gets you one free Lipglass, Lipstick or single eyeshadow when you return six empty M.A.C containers.

The Body Shop

Program: Love Your Body Club

Cost: Free

Where to Sign Up: In store or thebodyshop.com

Biggest Perks: When you join the Love Your Body Club, you get a point for every dollar you spend, and once you reach 100 points, you get a $10 reward. You also get invited to exclusive events and previews of new product launches. If that’s not enough, they also give you a $10 reward on your birthday. You can also choose to donate your rewards to a charity.

Tarte

Program: Pretty Perks

Cost: Free

Where to Sign Up: tartecosmetics.com

Biggest Perks: There are three ways to earn Tarte tokens: spend a dollar, review a product on tartecosmetics.com (which you can do up to 10 times a month), or get a friend to make their first purchase. Every 100 tokens raked in earns you a free deluxe sample with your next purchase. You also get a free birthday gift and a 20 per cent discount. Last, but certainly not least, with every 500 tokens you earn, you qualify for a $50 shopping spree on tartecosmetics.com

bareMinerals

Program: Friends and Benefits (FAB)

Cost: Free

Where to Sign Up: bareminerals.com

Biggest Perks: The Friends and Benefits program from bareMinerals is truly fab. As soon as you sign up and complete your profile, you receive 15 percent off your next purchase. Along with that, FAB members have the chance to score member-only products and a birthday gift that totally suits your style.

Sally’s Beauty Supply

Program: Sally’s Beauty Club

Cost: $5

Where to Sign Up: In store or sallybeauty.com

Biggest Perks: Sally’s Beauty Supply store has everything hair, makeup and skincare related, and when you register for their Beauty Club, you receive a $5 dollar reward (making your membership essentially free). Every month you spend more than $25, you automatically receive a 15 percent savings rewards. Each and every member has access to exclusive discounts online and in store, and they give you a free birthday gift.

Kiehl’s

Program: Kiehl’s Rewards

Cost: Free

Where to Sign Up: In store or kiehls.com

Biggest Perks: Some of the amazing kick backs include an annual $10 reward when you spend $100, another annual $20 VIP reward if you spend $300 and early access to their annual family and friends 20 per cent savings event.

Caudalie

Program: myCAUDALIE Loyalty Program

Cost: Free

Where to Sign Up: en.caudalie.com

Biggest Perks: As you shop both in-store and online, you earn points towards different gift levels (which even include full-size prods). This program also gives you the opportunity to attend beauty workshops and other exclusive member-only events. And of course, Caudalie will help you celebrate your b-day with a free gift.

Clinique

Program: Clinique Smart Rewards

Cost: Free

Where To Sign Up: clinique.ca

Biggest Perks: You automatically earn 15 percent off your first purchase as soon as you sign up for Smart Rewards, and for every dollar you spend, you get a point. You can also get points by posting reviews on their site as well as sharing your fave products on Facebook or Insta using #CliniqueSmartRewards. Each level in the three-tier system gives you different perks like free standard shipping, a birthday gift, product sneak peeks and even full-size gifts.


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