500FRIENDS BLOG
Loyalty trends & best practices

Hello, New Office!

by Julia Leyrer
March 15, 2016
Hello, New Office!

Among the excitement of the rapid growth we have seen in recent years, our headquarters has outgrown its old space and has now moved to a new location within San Francisco, CA. The new address is: 405 Howard St, Suite 675, San Francisco, CA 94105. This new office is in an impressive green building with LEED Platinum certification, an Energy Star rating of 94, and the highest number LEED points awarded to any existing building in the nation. We're happy to maintain a central location and be close to downtown, public transportation, and many restaurants and bars... Read more

We've Moved!

by Julia Leyrer
January 27, 2015
We've Moved!

As of today, our new office location is: 222 Sutter St., Suite 450, San Francisco, CA 94108. We're excited to join offices with our Experience Design Group in Merkle! Our new office is also in a great location within walking distance to Union Square and numerous restaurants, hotels, and retail stores... Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

An Open Letter to Future Team Members

by Justin Yoshimura
October 25, 2012

Dear Future Members of the 500friends Team, first and foremost, I recognize that despite record-high unemployment rates--still 10.2% in CA, where 500friends is HQ'ed--start-ups and established corporations alike are at "war" for talent, especially in engineering, but also in design, sales, marketing, business development, account management, strategy, etc. Not to mention, the competition for this limited talent pool is further exacerbated by the fact that you "A players/badasses" have a plethora of options, ranging from the Googles of the world to joining another VC funded start-up to founding a gamified social local mobile iPhone app on their own (hopefully not the latter). So, why should you join our team, since everyone has cool offices, pays well, offers stock options, and catered lunches?... Read more

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