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Loyalty trends and best practices

Join us at Merkle's Media & Entertainment Marketing Exchange

by Julia Leyrer
October 16, 2017
Join us at Merkle's Media & Entertainment Marketing Exchange

Join us October 19, 2017 at Google's New York Office for Merkle’s Media and Entertainment Exchange. This is a unique opportunity to learn from and network with media and entertainment leaders in an intimate, invite-only setting where discussion topics will include the biggest disrupting factors in media and entertainment marketing today: the future of video measurement, OTT, addressable TV advertising, and the future of video content delivery. Attendees have a rare chance to dive into the subjects that are keeping all media and entertainment marketing leaders up at night, and hear the different strategies those leaders are using to rise to the top. This year's theme is: Disrupt or be Disrupted: Creating Competitive Advantage in the New World of Media. Merkle Loyalty Solutions' President, Michael Hemsey, will be presenting "Modern Loyalty for the Enterprise." Read more

500friends is now Merkle Loyalty Solutions!

by Julia Leyrer
August 14, 2017
500friends is now Merkle Loyalty Solutions!

Today, we are excited to introduce Merkle Loyalty Solutions, our new brand resulting from the acquisition of 500friends into Merkle! In 2014, 500friends was acquired by Merkle Inc., a leading technology-enabled, data-driven performance marketing firm and the nation’s largest privately-held agency. This combination created the industry’s most robust loyalty resource for our clients, based on the synergies of 500friends’ platform with Merkle’s industry-leading practices in data strategies, 1st and 3rd party data linkage, and predictive analytics. Our brand transition to Merkle Loyalty Solutions today further shows the strength of the partnership and the breadth of service we are able to offer our clients... Read more

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

by Becky Starkey
July 13, 2017
What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the Merkle Performance Marketing Executive Summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content and Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downtown Abbey. Life Lessons From the World of Pop. Who wouldn’t want to listen to that topic at 7:45am? Steve discussed what pop culture can teach us as marketers. He used quotes from Rocky, Wizard of Oz, Gone with the Wind, and dozens of other movies, songs, poems, and speeches. He then interviewed c-suite individuals to learn about the pop culture quotes that had influenced them in their careers. Steve ended his presentation by getting the audience involved. Do you know which movie, show, or person these quotes are from... Read more

Merkle Q1 2017 Digital Marketing Report Released

by Mark Ballard
April 25, 2017
Merkle Q1 2017 Digital Marketing Report Released

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The DMR is a long-standing barometer of key digital marketing channels that includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more. In this edition of the report, we explore the rise of Google Local Inventory Ads for brick-and-mortar retailers and nclude updates on the performance of recent changes such as Google Expanded Text Ads and the growing presence of ad on Google Maps... Read more

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

Digital Marketing Report, Q3 2016

by Julia Leyrer
December 01, 2016
Digital Marketing Report, Q3 2016

Our parent company, Merkle, releases the Digital Marketing Report (DMR) each quarter, offering a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising. Download the latest report so you can learn more about the industry forces influencing your digital marketing efforts, including: What the addition of a fourth top-of-page ad on mobile search results means for Google growth, how Facebook ad growth is trending ahead of the planned sunset of... Read more

Upcoming Event: Mega Event

by Julia Leyrer
October 11, 2016
Upcoming Event: Mega Event

We are excited to be sponsoring this year's Mega Event! This event takes place October 25-26, 2016 in Toronto, ON, Canada. Fitting in with the theme of this year's event, "Where to Next," content presented at this year's event will outline the initiatives organizations need to develop for Loyalty, Ancillary Revenues, and Travel Co-Brand Card programs in the years ahead. We will have the opportunity to present in the Innovation Forum on Wednesday, October 26 at 9:50 am. Our session will be prestented by Zach Woith, VP of Loyalty Strategy at 500friends, a Merkle Company. His session titled "How Can Travel Loyalty Programs Close the Engagement Gap?" will be part of a larger block of sessions including panellists and presenters... Read more

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