500FRIENDS BLOG
Loyalty trends & best practices

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

Digital Marketing Report, Q3 2016

by Julia Leyrer
December 01, 2016
Digital Marketing Report, Q3 2016

Our parent company, Merkle, releases the Digital Marketing Report (DMR) each quarter, offering a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising. Download the latest report so you can learn more about the industry forces influencing your digital marketing efforts, including: What the addition of a fourth top-of-page ad on mobile search results means for Google growth, how Facebook ad growth is trending ahead of the planned sunset of... Read more

Upcoming Event: Mega Event

by Julia Leyrer
October 11, 2016
Upcoming Event: Mega Event

We are excited to be sponsoring this year's Mega Event! This event takes place October 25-26, 2016 in Toronto, ON, Canada. Fitting in with the theme of this year's event, "Where to Next," content presented at this year's event will outline the initiatives organizations need to develop for Loyalty, Ancillary Revenues, and Travel Co-Brand Card programs in the years ahead. We will have the opportunity to present in the Innovation Forum on Wednesday, October 26 at 9:50 am. Our session will be prestented by Zach Woith, VP of Loyalty Strategy at 500friends, a Merkle Company. His session titled "How Can Travel Loyalty Programs Close the Engagement Gap?" will be part of a larger block of sessions including panellists and presenters... Read more

Upcoming Event: Shop.org Retail's Digital Summit

by Julia Leyrer
September 22, 2016
Upcoming Event: Shop.org Retail's Digital Summit

We are pleased to again sponsor Shop.org's annual Digital Summit - stop by to see us at booth #9009! Through Shop.org, the best retail minds come together to gain insight, knowledge and intelligence to make smarter decisions in the evolving world of digital and multichannel retailing. Attending this year's conference and available to join us for the Rangers game on Monday, September 26? Complete the RSVP form and reserve your spot today... Read more

Upcoming Event: America's Customer Festival

by Julia Leyrer
September 13, 2016
Upcoming Event: America's Customer Festival

We are excited to be attending this year’s America’s Customer Festival. This event takes place Monday, September 20, 2016 in New York, NY. America's Customer Festival brings together attendees from a range of industries including retail, hospitality, travel, e-commerce, education, entertainment, leisure, finance, healthcare, FMCGs, and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. From keynotes to roundtables, attendees will hear more than 40 speakers and well as dedicated content on big data, omnichannel, and experience... Read more

500friends, a Merkle Company Names Michael Hemsey President

by Julia Leyrer
June 16, 2016
500friends, a Merkle Company Names Michael Hemsey President

500friends, a Merkle Company announced the appointment of Michael Hemsey to President. Hemsey will lead the product strategy, market expansion, loyalty systems, and delivery for the organization as it continues to transcend the loyalty market. In addition, he will focus on the expansion of loyalty services into untapped industries and geographies. “500friends’s renowned reputation in the industry, combined with its powerful and innovative loyalty offering, make me excited to help enable brands in cultivating long, profitable relationships with their customers,” said Hemsey. “I look forward to building on these differentiators as part of an organization that offers an innovative platform, agile implementation, and cost-efficient loyalty solutions.” Read more

Hello, New Office!

by Julia Leyrer
March 15, 2016
Hello, New Office!

Among the excitement of the rapid growth we have seen in recent years, our headquarters has outgrown its old space and has now moved to a new location within San Francisco, CA. The new address is: 405 Howard St, Suite 675, San Francisco, CA 94105. This new office is in an impressive green building with LEED Platinum certification, an Energy Star rating of 94, and the highest number LEED points awarded to any existing building in the nation. We're happy to maintain a central location and be close to downtown, public transportation, and many restaurants and bars... Read more

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