500FRIENDS BLOG
Loyalty trends & best practices

[Webinar] From Identification to Loyalty: How to Ensure a Successful Customer Journey

by Julia Leyrer
January 11, 2017
[Webinar] From Identification to Loyalty: How to Ensure a Successful Customer Journey

Are you challenged with identifying a truly comprehensive view of your customers in order to recognize the types of incentives, interactions, and products needed to deepen the relationship between your brand and your customer? Ideally, loyalty programs are a solution to collect and connect more member data (beyond transactions) to help you better understand your members. However, loyalty program engagement may be limited by a cumbersome enrollment process. Even post-enrollment, a program faces an innate difficulty to create incentives suitable for very different member segments. Through the partnership of Gigya (awarded the highest score in Identity and Access Management for B2C by Gartner, Inc.) and 500friends, a Merkle Company (awarded the highest score in Customer Loyalty Solutions by Forrester Research), the resulting... Read more

5 Pointers for Retailers during this Black Friday & Cyber Monday

by Arif Damji
November 13, 2015
5 Pointers for Retailers during this Black Friday & Cyber Monday

The largest consumer shopping time of the year is upon us and as many retailers are preparing, we've come up with 5 pointers for how to use your loyalty program to make the most of this Black Friday and Cyber Monday: 1. Layer special offers for your loyalty members. Black Friday and Cyber Monday promotions are normally sitewide or store-wide, aimed at your entire customer base. However, think about this from a member’s perspective--they joined for additional benefits and rewards. Consider providing members with points multipliers, exclusive sale items, or additional discounts (though be careful of margin implications). Also, remember that if you are worried about managing liability with the program, additional offers don’t have to be published or aimed at the entire member base. 2. Target your lapsed members. Members who haven’t made a purchase in a significant amount of time are pe... Read more

[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

by Julia Leyrer
June 08, 2015
[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

Our final webinar of our “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” series will be Thursday, June 11 at 10:00 PDT / 1:00 EDT. Register now for "Leverage 1st Party Loyalty Data for Smarter Acquisition" to learn from Matthew Gilbert, SVP Loyalty Services, and Nicholas Illobre, Director of Performance Media, at Merkle about loyalty data’s influence on customer acquisition and programmatic buying. Programmatic buying without leveraging loyalty-related 1st party data misses an opportunity in acquiring higher lifetime value customers. Loyalty programs can provide a more in-depth understanding of your customers with data sourced from loyalty profiles, social accounts, and content creation. The resulting central repository of 1st party demographic, preference, and behavioral data allows for enhanced segmentation and lookalike models that resu... Read more

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