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Loyalty trends and best practices

Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

by Matt Gilbert
February 01, 2016
Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

In a recent blog post, Facebook’s VP of Messaging Products, David Marcus, announced that Facebook Messenger has crossed the 800 million monthly average user threshold. According to Nielsen, Messenger was the third most popular app in 2015, delivering 31 percent year on year growth. While Mr. Marcus downplays the milestone with an “early days” designation, businesses should be paying very close attention to the emergence of Messenger as a communications hub as they plan their retention marketing communication strategies for 2016 and beyond... Read more

Keeping Up With Today's Loyalty Demands

by Julia Leyrer
March 05, 2015
Keeping Up With Today's Loyalty Demands

Originally posted on IBM's Smarter Commerce blog: Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is evolving and is more intricate than just offering discounts to existing customers. As many marketers realize, there are three common problems that they run into when trying to implement an effective loyalty program: 1. They often feel stuck offering dollars-off discounts and are losing their margins without sustainably changing their customer behavior. 2. Personalization is not going further than using much more than a first and last name, and is not connecting to the customer and building customer relationships. 3. Their loyalty members are not actively participating and being engaged, and… Read more

Importance of an Effective Trigger-Based Communication Strategy

by Julia Leyrer
January 15, 2015
Importance of an Effective Trigger-Based Communication Strategy

Once you implement a loyalty program, you are not yet finished with your loyalty strategy. In fact, there is a good chance that a loyalty program is set to be ineffective if it does not have an ongoing and robust communication element in place. Successful loyalty programs initiate a behavior out of your customers that they would not otherwise have done, and whatever the initiatives may be, they need to be communicated properly and clearly to be effective and drive results.This is apparent for many of our consulting engagements, that companies are not making the most out of their current programs because they are lacking simple communications--and many do not even realize they are doing it. They are letting members become inactive because they are assuming the customer has all of the information they need about the program. This may be due to the fact that it is easy for the customer... Read more

Watch-On-Demand: 10 Ways To Personalize The Holidays

by Arif Damji
September 18, 2014
Watch-On-Demand: 10 Ways To Personalize The Holidays

Did you miss our recent webinar with Merkle? The joint webinar is now available to watch below and features Merkle's VP of Personalization, Zimm Zimmerman, as well as 500friends' Senior Director of Strategy, Arif Damji, as they both explore ways retailers can enhance personalization for their customers. They highlight how loyalty programs further enhance personalization for members through the data collected and aggregated. Learn how to use the holiday season to drive long term loyalty throughout the year... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

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