500FRIENDS BLOG
Loyalty trends & best practices

Upcoming Event: Mega Event

by Julia Leyrer
October 11, 2016
Upcoming Event: Mega Event

We are excited to be sponsoring this year's Mega Event! This event takes place October 25-26, 2016 in Toronto, ON, Canada. Fitting in with the theme of this year's event, "Where to Next," content presented at this year's event will outline the initiatives organizations need to develop for Loyalty, Ancillary Revenues, and Travel Co-Brand Card programs in the years ahead. We will have the opportunity to present in the Innovation Forum on Wednesday, October 26 at 9:50 am. Our session will be prestented by Zach Woith, VP of Loyalty Strategy at 500friends, a Merkle Company. His session titled "How Can Travel Loyalty Programs Close the Engagement Gap?" will be part of a larger block of sessions including panellists and presenters... Read more

Upcoming Event: Shop.org Retail's Digital Summit

by Julia Leyrer
September 22, 2016
Upcoming Event: Shop.org Retail's Digital Summit

We are pleased to again sponsor Shop.org's annual Digital Summit - stop by to see us at booth #9009! Through Shop.org, the best retail minds come together to gain insight, knowledge and intelligence to make smarter decisions in the evolving world of digital and multichannel retailing. Attending this year's conference and available to join us for the Rangers game on Monday, September 26? Complete the RSVP form and reserve your spot today... Read more

Upcoming Event: America's Customer Festival

by Julia Leyrer
September 13, 2016
Upcoming Event: America's Customer Festival

We are excited to be attending this year’s America’s Customer Festival. This event takes place Monday, September 20, 2016 in New York, NY. America's Customer Festival brings together attendees from a range of industries including retail, hospitality, travel, e-commerce, education, entertainment, leisure, finance, healthcare, FMCGs, and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. From keynotes to roundtables, attendees will hear more than 40 speakers and well as dedicated content on big data, omnichannel, and experience... Read more

Upcoming Event: Demandware XChange '16

by Julia Leyrer
March 10, 2016
Upcoming Event: Demandware XChange '16

We are proud to be sponsoring Demandware XChange '16, taking place April 4-6 at the Diplomat Resort and Spa in Hollywood, FL! The Demandware XChange Conference is an exclusive, invitation-only event for Demandware clients, partners, employees, and special guests. For the past 6 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. Stop by our booth to learn why a long list of Demandware clients, including New Balance, Kiehl's, Urban Decay, and Deckers Outdoor Corporation (UGG), depend on 500friends as their customer loyalty services provider... Read more

Webinar: Create Loyalty with Real-Time Personalization

by Julia Leyrer
January 21, 2016
Webinar: Create Loyalty with Real-Time Personalization

Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89 percent of CMOs expect their brand’s customer experience to differentiate them from their competition. Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is becoming paramount to create unique and satisfying customer experiences that drive results. Join Arif Damji from 500friends, a Merkle Company, and Chris Parker from IBM on Thursday, February 11th at 10:00 am PST to learn about... Read more

Webinar: How Advanced Analytics Can Optimize Loyalty Program Results

by Julia Leyrer
January 11, 2016
Webinar: How Advanced Analytics Can Optimize Loyalty Program Results

Join us on Thursday, January 28 at 2 pm ET for the webinar “How Advanced Analytics Can Optimize Loyalty Program Results” presented by Arif Damji, Sr. Director of Strategy and Development at 500friends, a Merkle Company, and Christopher Matz, VP Analytics, Retail and Consumer Goods at Merkle. To best understand your loyalty program members, keep the program relevant to them, and ensure you maximize the profitability of each interaction, it is essential to track and understand their behaviors. For a customer, their traceable behavior consists mostly of a single transaction. Loyalty programs tie together all of a member’s transactions and include information from their social networks, reviews, preferences, employee interactions, and other program engagement activities. This source of data is enticing to brands wanting to optimize their program performance, but one needs to have a strong analytics team… Read more

[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

by Julia Leyrer
June 08, 2015
[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

Our final webinar of our “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” series will be Thursday, June 11 at 10:00 PDT / 1:00 EDT. Register now for "Leverage 1st Party Loyalty Data for Smarter Acquisition" to learn from Matthew Gilbert, SVP Loyalty Services, and Nicholas Illobre, Director of Performance Media, at Merkle about loyalty data’s influence on customer acquisition and programmatic buying. Programmatic buying without leveraging loyalty-related 1st party data misses an opportunity in acquiring higher lifetime value customers. Loyalty programs can provide a more in-depth understanding of your customers with data sourced from loyalty profiles, social accounts, and content creation. The resulting central repository of 1st party demographic, preference, and behavioral data allows for enhanced segmentation and lookalike models that resu... Read more

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