Blog
Loyalty trends and best practices

Join Us at Mega Event

by Sara Hogan
November 14, 2017
  Events
Join Us at Mega Event

Merkle is excited to be speaking at this year's Mega Event, which takes place in Palm Springs, CA from November 29-December 1.

Join us at Merkle's Media & Entertainment Marketing Exchange

by Julia Leyrer
October 16, 2017
Join us at Merkle's Media & Entertainment Marketing Exchange

Join us October 19, 2017 at Google's New York Office for Merkle’s Media and Entertainment Exchange. This is a unique opportunity to learn from and network with media and entertainment leaders in an intimate, invite-only setting where discussion topics will include the biggest disrupting factors in media and entertainment marketing today: the future of video measurement, OTT, addressable TV advertising, and the future of video content delivery. Attendees have a rare chance to dive into the subjects that are keeping all media and entertainment marketing leaders up at night, and hear the different strategies those leaders are using to rise to the top. This year's theme is: Disrupt or be Disrupted: Creating Competitive Advantage in the New World of Media. Merkle Loyalty Solutions' President, Michael Hemsey, will be presenting "Modern Loyalty for the Enterprise." Read more

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

by Becky Starkey
July 13, 2017
What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the Merkle Performance Marketing Executive Summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content and Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downtown Abbey. Life Lessons From the World of Pop. Who wouldn’t want to listen to that topic at 7:45am? Steve discussed what pop culture can teach us as marketers. He used quotes from Rocky, Wizard of Oz, Gone with the Wind, and dozens of other movies, songs, poems, and speeches. He then interviewed c-suite individuals to learn about the pop culture quotes that had influenced them in their careers. Steve ended his presentation by getting the audience involved. Do you know which movie, show, or person these quotes are from... Read more

Upcoming Event: CRMC

by Julia Leyrer
May 24, 2017
  Events
Upcoming Event: CRMC

The 500friends and Merkle team is proud to sponsor the 2017 CRMC conference taking place June 7-9, 2017 in Chicago, IL. We hope you will join our session while you're there, "UGG: Consumer Driven Business Objectives – Loyalty That Connects", presented by Zach Woith, VP Loyalty Strategy, 500friends and Jim Davis, VP Global Omnichannel Marketing, UGG, on Thursday, June 8 at 10:00am. Keeping up with customers in today’s hyper-connected world requires agility and foresight – consumers not only set the bar, they determine the pace. Winning is no longer driven by traditional competition, channel breadth or marketing funnels. Urgency prevails, expectations are high and consumers are savvy. Engaging the consumer now requires speed, personalization, and connected brand experiences. Using the new UGG Rewards program as a means to collect data and drive consumer behavior across channels, join us to hear how the... Read more

Join Us Poolside at Salesforce XChange

by Julia Leyrer
April 26, 2017
  Events
Join Us Poolside at Salesforce XChange

We are proud to be sponsoring Salesforce XChange '17, taking place May 16-18 at the Aria Hotel in Las Vegas! Interested in learning about how 500friends, a Merkle Company can help out with your business challenges? Fill out the form by clicking the button below and we'd be happy to meet up with you at our exclusive cabana located at the Sky Pool! The Salesforce XChange Conference is an invitation-only event for Commerce Cloud clients, partners, employees, and special guests. For the past 7 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. We look forward to seeing you there!... Read more

Upcoming Event: Mega Event

by Julia Leyrer
October 11, 2016
Upcoming Event: Mega Event

We are excited to be sponsoring this year's Mega Event! This event takes place October 25-26, 2016 in Toronto, ON, Canada. Fitting in with the theme of this year's event, "Where to Next," content presented at this year's event will outline the initiatives organizations need to develop for Loyalty, Ancillary Revenues, and Travel Co-Brand Card programs in the years ahead. We will have the opportunity to present in the Innovation Forum on Wednesday, October 26 at 9:50 am. Our session will be prestented by Zach Woith, VP of Loyalty Strategy at 500friends, a Merkle Company. His session titled "How Can Travel Loyalty Programs Close the Engagement Gap?" will be part of a larger block of sessions including panellists and presenters... Read more

Upcoming Event: Shop.org Retail's Digital Summit

by Julia Leyrer
September 22, 2016
Upcoming Event: Shop.org Retail's Digital Summit

We are pleased to again sponsor Shop.org's annual Digital Summit - stop by to see us at booth #9009! Through Shop.org, the best retail minds come together to gain insight, knowledge and intelligence to make smarter decisions in the evolving world of digital and multichannel retailing. Attending this year's conference and available to join us for the Rangers game on Monday, September 26? Complete the RSVP form and reserve your spot today... Read more

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