500FRIENDS BLOG
Loyalty trends & best practices

5 Technology Trends Driving Engagement-Based Loyalty

by Geoffrey Smalling
February 23, 2017
5 Technology Trends Driving Engagement-Based Loyalty

Loyalty programs continue to proliferate, while customers’ expectations continue to evolve. Program innovations are more important than ever, facilitating new ways for brands to focus on delivering seamless experiences when and where their best customers want them. In 500friends’s recent webinar, Geoffrey Smalling, CTO of 500friends, a Merkle Company, spoke about innovative ways, outlined below, that technology can facilitate collecting loyalty data to create experiential moments, keeping your loyalty members engaged and driving deep consumer value... Read more

The Impact of "Brexit" on Developing and Operating Your Loyalty Program

by Arif Damji
June 30, 2016
The Impact of "Brexit" on Developing and Operating Your Loyalty Program

Last week’s announcement of the UK’s electorate decision to leave the EU was quickly followed by a number of humbling warnings for businesses based in the UK. UK consumers were told that their visits to the continent would be more cumbersome and expensive, businesses in the UK were warned of the riskier investment environments, and European talent was urged to look elsewhere. It is clear that the implications will be wide and significant, but for CIOs and CMOs with a significant investment in a loyalty initiative, there are clear and direct implications on their operational support and financing for programs. Here are a few thought starters... Read more

Loyalty Experience and Design for Globalized Brands

by Arif Damji
February 22, 2016
Loyalty Experience and Design for Globalized Brands

In today’s world of globalized brands and the aspirational 360 degree of customers, the question arises around how uniform a customer’s loyalty experience should be across countries. Undoubtedly, years ago when many large established globalized and brands moved into Europe and Asia, they wanted to create a differentiated image tailored to these geographies to help penetrate into those regions. However, as their presence expanded their loyalty footprint has become equally regional with a differentiated program in each market. Recent trends of mobility across geographies, transparency of eCommerce and a desire for a globalized brand image has helped to flag the need for a global customer experience for brands, inclusive of course of a consistent loyalty experience... Read more

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