500FRIENDS BLOG
Loyalty trends & best practices

L'Oreal Paris Launches Its Largest Loyalty Rewards Program

by Julia Leyrer
March 27, 2017
L'Oreal Paris Launches Its Largest Loyalty Rewards Program

L'Oréal Paris, the #1 Global Beauty Brand, launches "Worth It Rewards," a first-in-mass for beauty, multi-category loyalty program. Offered across the brand's four categories – Cosmetics, Hair Color, Hair Care, and Skin Care – the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities. Most notably, through the "Worth It Rewards" program, consumers can uniquely donate rewards points to the charities of the brand's Women of Worth honorees. Consumers can easily join the brand's complimentary rewards program by visiting www.lorealparisusa.com/worth-it-rewards... Read more

500friends, a Merkle Company Named a Leader among Customer Loyalty Solution Providers for Midsize Organizations

by Julia Leyrer
January 04, 2016
500friends, a Merkle Company Named a Leader among Customer Loyalty Solution Providers for Midsize Organizations

500friends, a Merkle Company has been recognized by Forrester Research as a Leader in The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016. The Forrester report assessed the state of the loyalty solutions market and how seven vendors stack up against each other across 40 criteria. The evaluation focused on current offering, strategy, and market presence. 500friends received the highest overall score within the evaluation, supporting its strong, complete offering and vision for continued innovation. The highest individual scores 500friends received were in pricing structure, company performance, and loyalty management. According to the report, 500friends’ “clients praise both the platform and the people. Specifically, they like LoyaltyPlus’s flexibility and ease of use, and indicate that implementations are typically on-time and… Read more

Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

by Lauren Chan
November 06, 2014
Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With the help of 500friends, a leading provider of end-to-end marketing solutions, U.S. Auto parts increased its spend per member by 20%, its repurchase rate by 14%, and its enrollment rate by 45% after updating the loyalty program of its flagship brand, Auto Parts Warehouse. We at 500friends published a case study (below) highlighting the success of U.S. Auto Parts in increasing customer retention using the 500friends LoyaltyPlus platform. Although most ecommerce marketing teams are resource constrained, IR 100 retailer U.S. Auto Parts realized the competitive advantage of loyalty and decided t... Read more

Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

by Andrew R.
June 03, 2014
Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

(Reposted from Loyalty360, by Jim Tierney, Loyalty 360) Omaha Steaks has launched a new customer loyalty program known as Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing. Points are accumulated when shopping and can be redeemed for product rewards or used when checking out for discounts on the overall purchase. Members will receive a monthly statement via email indicating the points they have earned and accumulated, in addition to promotional e-mails offering additional points generating opportunities and exclusive offers for Steaklover Rewards members only. Steaklover Rewards Members also will: be invited to be the first to try new products, receive free… Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

Spa Week Wins Best Creative Loyalty Campaign Award

by Ashley Bienvenu
March 18, 2014
Spa Week Wins Best Creative Loyalty Campaign Award

I'm happy to announce that our client Spa Week has been named winner of the Loyalty360 Awards' Creative Campaign in Loyalty Marketing! Spa Week integrated its rewards program into a series of seasonally-themed creative campaigns that drove loyalty program acquisition and engagement. The campaigns complimented Spa Week's core positioning, which promotes a healthy, well-rounded lifestyle 365 days a year.... Read more

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