500FRIENDS BLOG
Loyalty trends & best practices

Webinar: 5 Technology Trends Driving Engagement-Based Loyalty

by Julia Leyrer
January 11, 2017
Webinar: 5 Technology Trends Driving Engagement-Based Loyalty

Please join us for a webinar on Wednesday, January 25 at 11:00 AM PST (2:00 PM EST) presented by the Chief Technology Officer at 500friends, Geoff Smalling. Loyalty programs continue to proliferate, while customers’ expectations continue to evolve. Program innovations are more important than ever, facilitating new ways for brands to focus on delivering seamless experiences when and where their best customers want them. In this webinar, Geoffrey Smalling, CTO of 500friends, a Merkle Company, will outline innovative ways that technology creates experiential moments to keep your loyalty members engaged, driving deep consumer value. You will learn how technology enables brands to succeed with... Read more

Upcoming Webinar: 10 Ways To Personalize The Holidays

by Jessica Chien
September 16, 2014
Upcoming Webinar: 10 Ways To Personalize The Holidays

What sets retailers apart from their competitors? It is the relationship that they have with customers. During this holiday season, it's not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers —at scale— will realize the true advantage. During this joint Merkle and 500friends webinar, we will explore consumer expectations for personalization and steps you can take now to improve your customer experience during the Holidays. Learn how to use the holiday season to drive long term loyalty throughout the year... Read more

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