Resources

Explore our collection of guides, white papers, and webinars for insights into loyalty

WEBINAR
In this webinar, we'll walk through the key takeaways of The Great Loyalty Reset report. This report looks at retail and CPG loyalty programs through a new lens and with new recommendations for loyalty program managers as they navigate a constantly evolving marketplace with unpredictable shopping behaviors.
REPORT
The first in a series of global surveys conducted by 500friends, The Great Loyalty Reset reveals some long-standing misconceptions about consumers’ engagement with loyalty programs. Responses from retail and CPG loyalty program managers and consumers serve as a wake-up call for an industry that must now function in an on-demand, omni-channel marketplace.
WEBINAR
Understand how to better leverage digital tactics through addressable marketing and owned media experiences for cross-sell, upsell, and retention. We will help you identify your target audience for retention messaging and how can you drill into channels and influencers. Retention is much more than loyalty programs, learn how you can upsell your offerings.
WEBINAR
Are you challenged with identifying a truly comprehensive view of your customers in order to recognize the types of incentives, interactions, and products needed to deepen the relationship between your brand and your customer? Learn how the joint solution through the partnership of Gigya and 500friends has the ability to solve these challenges.
WEBINAR
Program innovations are more important than ever, facilitating new ways for brands to focus on delivering seamless experiences when and where their best customers want them. In this webinar, we outline innovative ways that technology creates experiential moments to keep your loyalty members engaged.
WHITEPAPER
In today’s organizations, the CMO and CFO demand to know the ROI of all initiatives, especially for a large undertaking like a loyalty program. This necessitates the need for a complete financial analysis your loyalty initiative. In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
WEBINAR
Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is paramount to create unique and satisfying customer experiences that drive results.
WEBINAR
It is essential to track and understand program member behaviors to ensure you maximize the profitability of each interaction. Loyalty programs tie together all of a member’s transactions and include information from their social networks, reviews, preferences, employee interactions, and other program engagement activities.
WEBINAR SERIES
Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Driving self-identification of customers across channels with your loyalty program increases matchback rates and your understanding of customer spend and behavior.
WEBINAR SERIES
Many customers are treated as if they’re one and the same although there is so much customer information available to us. The information provided from a loyalty program can help ensure that messaging increases in relevance, maintains margin, and builds a more personal and meaningful relationship with each member.
WEBINAR SERIES
Programmatic buying without leveraging loyalty-related 1st party data misses an opportunity in acquiring higher LTV customers. Loyalty programs can provide a more in-depth understanding of your customers with data sourced from loyalty profiles, social accounts, and content creation.
WHITEPAPER
Is it better to have one loyalty program that covers all of your brands, or separate programs for each? How you answer that question can have huge implications for your customers’ experience and your loyalty ROI. In this paper, we offer guidance for senior marketers who are looking to determine the best approach.
WHITEPAPER
Marketers who have already invested in loyalty need to set program objectives that drive equality enrollment and create more opportunities for engagement. See how 500friends helps modernize existing loyalty programs to generate real & measurable results.
WHITEPAPER
See what 500friends research has uncovered about the correlation of loyalty reward redemption and customer purchase frequency and spending habits.

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