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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environment. Loyalty Outlook 2018 covers the topics of emotional loyalty; loyalty strategy; data and privacy — with key challenges and opportunities featured in the following articles:

- Driving Engagement Among your Loyalty Base
- Five Fundamentals: How Much Budget Will a New Loyalty Program Require?
- A “Top 5” Frame of Mind: Improved Engagement for Existing Loyalty Programs
- B2B Loyalty in a New Business Landscape: Building Respect and Mutual Value
- Breaking Down Barriers in Travel Loyalty Programs and Creating Relationship Memory
- Winning isn’t Everything, it’s the Only Thing: The Sports Loyalty Playbook
- What Loyalty Looks Like: Creating a Beauty Loyalty Program That’s More Than Skin Deep
- The Wealth of Opportunity for Financial Services Loyalty Programs
- The Times They Are A-Changin’: New Approaches to Retail Loyalty Programs

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