We are a dedicated partner at every stage
Our team of loyalty experts has extensive experience in designing complex loyalty programs for omni-channel brands. Equipped with data-driven insights, our breadth of services support your loyalty goals at every stage of the lifecycle from strategy & planning through program optimization.
Whether designing a new loyalty program, defining a program refresh, or auditing a program, our strategy team is equipped with the insights to align your loyalty program against set business objectives. We help you identify your loyalty opportunities and provide guidance and recommendations for a unique approach in maximizing your brand’s return. Our strategic consulting engagement will arm you with the assets needed to plan, budget, and execute a world-class loyalty program.
- Program Structure Design
- Communication plan
- Customer experience strategy
- Financial modeling & analysis
- Launch strategy
Integration & Implementation
We are distinguished in the way we quickly and cost-effectively integrate our SaaS loyalty platform. We map each client’s systems and integration points, and work with IT and vendors to create a seamless loyalty system that is built forward-looking for program enhancement and brand extension. We manage the overall technical solution and help smooth the process with weekly status calls throughout the implementation and launch planning.
- Systems integration
- Multi-vendor management
- Custom development
- Functional design specs
- Quality assurance
- Comprehensive platform training
- Portal set up & configuration
Program Management & Support Services
Every one of our loyalty programs is supported by a dedicated account team to ensure that each client unlocks the full potential of our solution and realizes their loyalty objectives. Clients are assigned a dedicated Customer Success Manager who actively manages the partnership from initial kickoff through program launch and well beyond. We take a collaborative approach in driving the program forward via status calls with our primary point of contact, incorporating cross-functional resources as necessary.
- Measurement & review planning
- Communications & promotions strategy
- Campaign management
- Custom reporting
- Program optimization & refresh strategy
- Technical support & maintenance
Every decision, from strategic direction to creative messaging, is informed by a statistical understanding of the customer. In addition to the reporting provided by our platform and services, we bring best-in-class analytics and data offerings through our complete Merkle agency to support and optimize our loyalty programs.
- Predictive modeling & forecasting
- Product recommender system development
- Business intelligence reporting and automation
- Campaign related planning
- Testing and analysis
- Media, site, & social analytics