Proven expertise to ensure you accomplish your loyalty objectives
Our services
We are a dedicated partner at every stage
Our team of loyalty experts has extensive experience in designing complex loyalty programs for omni-channel brands. Equipped with data-driven insights, our breadth of services support your loyalty goals at every stage of the lifecycle from strategy & planning through program optimization.
Strategic Consulting
Whether designing a new loyalty program, defining a program refresh, or auditing a program, our strategy team is equipped with the insights to align your loyalty program against set business objectives. We help you identify your loyalty opportunities and provide guidance and recommendations for a unique approach in maximizing your brand’s return. Our strategic consulting engagement will arm you with the assets needed to plan, budget, and execute a world-class loyalty program.
  • Discovery
  • Program Structure Design
  • Communication plan
  • Customer experience strategy
  • Financial modeling & analysis
  • Launch strategy
Integration & Implementation
We are distinguished in the way we quickly and cost-effectively integrate our SaaS loyalty platform. We map each client’s systems and integration points, and work with IT and vendors to create a seamless loyalty system that is built forward-looking for program enhancement and brand extension. We manage the overall technical solution and help smooth the process with weekly status calls throughout the implementation and launch planning.
  • Systems integration
  • Multi-vendor management
  • Custom development
  • Functional design specs
  • Quality assurance
  • Comprehensive platform training
  • Portal set up & configuration
Program Management & Support Services
Every one of our loyalty programs is supported by a dedicated account team to ensure that each client unlocks the full potential of our solution and realizes their loyalty objectives. Clients are assigned a dedicated Customer Success Manager who actively manages the partnership from initial kickoff through program launch and well beyond. We take a collaborative approach in driving the program forward via status calls with our primary point of contact, incorporating cross-functional resources as necessary.
  • Measurement & review planning
  • Communications & promotions strategy
  • Campaign management
  • Custom reporting
  • Program optimization & refresh strategy
  • Technical support & maintenance
Advanced Analytics
Every decision, from strategic direction to creative messaging, is informed by a statistical understanding of the customer. In addition to the reporting provided by our platform and services, we bring best-in-class analytics and data offerings through our complete Merkle agency to support and optimize our loyalty programs.
  • Predictive modeling & forecasting
  • Product recommender system development
  • Business intelligence reporting and automation
  • Campaign related planning
  • Testing and analysis
  • Media, site, & social analytics