Who We Are

Learn about what makes us great

500friends, a Merkle Company was founded in 2010 by Silicon Valley marketing and technology experts with extensive experience in loyalty.

We Were Founded With The Goal

To disrupt the loyalty category with a cloud-based platform that delivers a flexible, iterative, and scalable loyalty solution, with faster deployment and lower costs.

500friends, a Merkle Company is a leader in loyalty marketing solutions. Clients depend on us to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. Our team is based in San Francisco, CA with employees in numerous locations across the United States and in China. We are focused on one client-centric objective: providing personalized customer loyalty experiences seamlessly across multiple channels and devices, resulting in proven retention and maximized profitability of customer relationships.

As a full service loyalty provider, we are a trusted partner at every stage of the loyalty journey. Our services span across loyalty strategic consulting, platform integration and implementation, program management and support, and advanced analytics. Our years of expertise enable us to help our clients navigate the complexity of loyalty and ensure their success.

Our SaaS lifecycle marketing suite, LoyaltyPlus, makes it easy to execute omni-channel loyalty programs while incentivizing customer identification, creating a single view of all customer interactions across channels, and executing personalized customer retention campaigns. The result is an effective loyalty platform which has been praised by Forrester Research.

In 2014, 500friends was acquired by Merkle Inc., a leading technology-enabled, data-driven performance marketing firm and the nation’s largest privately-held agency. This combination creates the industry’s most robust loyalty resource for our clients, based on the synergies of 500friends’ platform with Merkle’s industry-leading practices in data strategies, 1st & 3rd party data linkage, and predictive analytics. Read more about the acquisition here.

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